The subtle differences between batteries, their components and how they are made, when properly communicated, translate into substantial increased sales and profits.
To make this a truly functional and useful sales tool we were asked to add regional and local specific brand and product data that included product search, technology comparison and battery diagnosis capabilities for each brand and region.
We leveraged a cloud based platform for content management and to facilitate the multiple languages and regional versions.
The Product Mobile APP came out of beta with flying colors. Word spread quickly within the Johnson Controls endorsed brands and private label clientele of this new battery sales tool. Think Versatile has a number of customized APPs in development to meet the various branding requirements, languages and regional integration requests.
How we helped in Johnson Controls’ success: