University of Southern California (USC) is an anchor institution in Los Angeles, a global center for arts, technology and international business. USC’s diverse curricular offerings provide extensive opportunities for interdisciplinary study and collaboration with leading researchers in highly advanced learning environments. The International Language Academy needed a brand refresh on its most important marketing tool – their website. The school’s site was dated both visually and from a user experience as well.Think Versatile targeted a modern design that would better reflect the school’s rich reputation and image for excellence. In addition, we established a streamlined content and site map, resulting in a highly graphical Parallax website designed for mobile engagement through an intuitive UI / UX.
For the relaunch of the school location in Brazil, we had the opportunity to rollout an online campaign using paid search engine placement and social media ads on Facebook to drive traffic to an interactive landing page.
In a very short period of time, the efforts were so well received, that USC quickly discovered it had a big problem. Their current International Student building was no longer big enough. With such a high demand, within weeks they took over a second building that was three-times the size.
How we helped in USC’s success:
- Content Organization
- Web Design & Development
- Multi-Language / Translations
- Programmatic Paid Search
- UI/UX Development