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The Message is the Medium (Why brand consistency is more important than ever)

The Message is the Medium (Why brand consistency is more important than ever)

Because the medium is in a state of hurried change – your brand message needs to be rock solid.

In today’s rapidly changing marketing landscape, delivering a clear, consistent message is more important than ever.

True, you have more tools, avenues and ways to segment and reach your market. Perhaps too many. Just look at the MarTec visual above which tries to chart the players in the digital marketing space. So while you and your entire team are trying to keep up with the latest app, analytics or demand side platform, be sure someone is keeping their eye on your customers and what you’re saying to them.

Positioning and delivering a consistent message and experience is more important now than when we had only 3 TV networks, radio and newspaper to get the job done, because on the flip side with so many channels available today, you have a lot of chances to share an off strategy story.

Develop your brand and brand story to what resonates with your audience. And stick to it. Brand consistency pays off in the long run even if SnapChat doesn’t.

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